E-WoM and 2.0 Opinion Leaders

  1. Sahelices-Pinto, C.
  2. Rodríguez-Santos, C.
Journal:
Journal of Food Products Marketing

ISSN: 1540-4102 1045-4446

Year of publication: 2014

Volume: 20

Issue: 3

Pages: 244-261

Type: Article

DOI: 10.1080/10454446.2012.732549 GOOGLE SCHOLAR