Using attribution theory to explain tourists' attachments to place-based brands

  1. Orth, U.R.
  2. Stöckl, A.
  3. Veale, R.
  4. Brouard, J.
  5. Cavicchi, A.
  6. Faraoni, M.
  7. Larreina, M.
  8. Lecat, B.
  9. Olsen, J.
  10. Rodriguez-Santos, C.
  11. Santini, C.
  12. Wilson, D.
Journal:
Journal of Business Research

ISSN: 0148-2963

Year of publication: 2012

Volume: 65

Issue: 9

Pages: 1321-1327

Type: Article

DOI: 10.1016/J.JBUSRES.2011.10.027 GOOGLE SCHOLAR