El uso de las TIC’s en la Educación Superior para fomentar la competitividad de las empresas turísticas

Résumé

Introduction: The main objective of this initiative is providing different instruments that can improve those required capabilities to set up and manage tourism enterprises in an effective, efficient, innovative and creative manner. Methodology: The methodology is based on the use of ICT’s. Particularly, the used instruments are web pages, blogs and social networks. A total of 17 students of the Tourism Degree from a Spanish University take part in the project. Results: The developed web pages show information about different business ideas on Tourism Industry. Similarly, all these web pages are linked to different social networks and blogs in order to generate a continuous feedback for improving the effectiveness of the developed businesses. Conclusions: The main conclusions are related to the enhancement of the different general-academic competences and the opportunity to obtain a closer vision of the business reality that facilitates students’ incorporation to labour market as future entrepreneurs.