What are you?: pragmatic, self-confident, #hashtag or a vital senior? Using marketing to curb alcoholism and encourage healthy consumption!

  1. Hernandez-Fernandez, A.
  2. Vila Lopez, N.
  3. Kuster Boluda, I.
  4. Rodríguez Santos, C.
Journal:
Journal of Food Products Marketing

ISSN: 1540-4102,  1045-4446

Year of publication: 2018

Volume: 24

Issue: 7

Pages: 880-905

Type: Article

DOI: 10.1080/10454446.2017.1419155 GOOGLE SCHOLAR
Data source: Scopus