El texto como instrumento de marketingel discurso de investidura de Zapatero

  1. Ramón Álvarez Esteban
  2. Olga Valencia García
  3. J. L. Vázquez Burguete
Book:
Vth Congress of the Public and Non lucrative Marketing International Association: Cluj-Napoca, Romania
  1. Alexandru Naghiu (dir. congr.)

Publisher: Cluj-Napoca: Risoprint, 2006

ISBN: 978-973-751-241-3

Year of publication: 2006

Pages: 9-24

Congress: Congreso Internacional (5. 2006. Cluj-Napoca)

Type: Conference paper

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