Fachbereich
DIRECCIÓN Y ECONOMÍA DE LA EMPRESA
Buchkapitel (6) Publikationen, an denen Forscher/innen teilgenommen haben
2015
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An Integral Sustainable Innovation and Communication Strategy: First Non-sulfited "Bierzo" Wine "Puerta del Viento" Case Study
Crafting Sustainable Wine Businesses: Concepts and Cases (Palgrave Macmillan), pp. 80-96
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An integral sustainable innovation and communication strategy: First non-sulfited “Bierzo” wine “Puerta del Viento” case study
Crafting Sustainable Wine Businesses: Concepts and Cases (Palgrave Macmillan), pp. 80-96
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Having a Great Vacation and Blaming the Wines: an Attribution Theory Perspective on Consumer Attachments to Regional Brands
Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 83
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La transformación de estilos de vida, cambios demográficos y nuevos mercados emergentes en turismo
20 retos para el turismo en España (Pirámide), pp. 93-112
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Research intentions are nothing without technology: Mixed-method web surveys and the coberen wall of pictures protocol
Research Methods: Concepts, Methodologies, Tools, and Applications (IGI Global), pp. 874-892
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Research intentions are nothing without technology: Mixed-method web surveys and the coberen wall of pictures protocol
Research Methods: Concepts, Methodologies, Tools, and Applications (IGI Global), pp. 874-892