Capítulos de Libro (6) Publicaciones en las que ha participado algún/a investigador/a

2015

  1. An Integral Sustainable Innovation and Communication Strategy: First Non-sulfited "Bierzo" Wine "Puerta del Viento" Case Study

    Crafting Sustainable Wine Businesses: Concepts and Cases (Palgrave Macmillan), pp. 80-96

  2. An integral sustainable innovation and communication strategy: First non-sulfited “Bierzo” wine “Puerta del Viento” case study

    Crafting Sustainable Wine Businesses: Concepts and Cases (Palgrave Macmillan), pp. 80-96

  3. Having a Great Vacation and Blaming the Wines: an Attribution Theory Perspective on Consumer Attachments to Regional Brands

    Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 83

  4. La transformación de estilos de vida, cambios demográficos y nuevos mercados emergentes en turismo

    20 retos para el turismo en España (Pirámide), pp. 93-112

  5. Research intentions are nothing without technology: Mixed-method web surveys and the coberen wall of pictures protocol

    Research Methods: Concepts, Methodologies, Tools, and Applications (IGI Global), pp. 874-892

  6. Research intentions are nothing without technology: Mixed-method web surveys and the coberen wall of pictures protocol

    Research Methods: Concepts, Methodologies, Tools, and Applications (IGI Global), pp. 874-892