Decoding destination image: insights from Instagram content by residents, tourists, and influencers

  1. Blanco-Moreno,S.
  2. González-Fernández,A.M.
  3. Muñoz-Gallego,P.A.
Journal:
Consumer Behavior in Tourism and Hospitality

ISSN: 2752-6674 2752-6666

Year of publication: 2025

Type: Article

DOI: 10.1108/CBTH-05-2024-0186 GOOGLE SCHOLAR